ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Whatever way you do business or make a living, remember you are in the communication business."
Episode Synopsis
I have over 35 years of business performance coaching experience, and I have found that most business people, and unfortunately most people trying to start a business are not very good at communicating... And as a result they are not very good at selling, marketing, telling stories, and attracting others. OK the world is in a mess right now and the American election which will have a significant effect on the world marketplace has now fallen into place and we know a little bit about what will happen with Donald Trump as president of one of the most powerful countries with one of the greatest marketplaces. So with your permission may I give you your first lesson in one of the new realities of doing business today. Remember nobody will buy what you have or what you do until they are willing to buy you... Here's just a short introduction to that story.
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