In the latest episode of the Interesting B2B Marketers podcast,  Steve sits down with Jeff Swystun, a seasoned marketing consultant with experience ranging from global brands to startups. The two engage in a multifaceted conversation that covers various challenges and strategies in modern marketing, including a case study on a global social network and another on a tech company looking to enhance its thought leadership. Jeff also shares insights from his work with service businesses that are "invisible," emphasizing the importance of dynamic "go-to-market" plans. The conversation takes a nostalgic turn as Jeff reflects on lessons from his early days running a beach restaurant, highlighting the value of understanding customer needs and focusing on foundational aspects of business. The episode rounds out with a spirited discussion on the love-hate relationship both have with modern marketing, from its endless potential for creativity and impact to its pitfalls, such as over-reliance on technology. Steve and Jeff advocate for hands-on learning and share the timeless value of foundational principles in marketing, drawing parallels between lemonade stands and complex tech sales.Connect with Jeff Swystun and Steve Goldhaber on LinkedIn.

Ver todos los episodios