In this episode of the Quiz Marketing Podcast, Josh Haynam sits down with Cyn Meyer, founder of Second Wind Movement, to explore how she’s used quizzes as an intentional, long-game marketing tool to build connection and drive engagement. With over 20 years of experience in marketing, Cyn shares the evolution of her content strategy, from early blogging to creating a highly personalized quiz designed to guide older adults toward purposeful, fulfilling retirement. She unpacks how emotional insight, behavioral patterns, and quiz data come together to create more meaningful experiences for her audience.Josh and Cyn also dive into what it means to play the long game in content creation, including how to adapt to algorithm shifts, generate audience-informed content ideas, and balance automation with authenticity. Whether you’re creating for a niche audience or thinking about launching your first quiz, this conversation offers both strategic depth and practical advice for building a brand that lasts.Learn more: https://secondwindmovement.com/Take the Quiz: What's your Retirement Purpose?

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