Why do so many dental practices work harder year after year, yet still feel like they're falling behind? In this eye-opening episode, Ben Tuinei sits down with marketing expert Naren Arulrajah to redefine what real growth means for dental practices. It's not just about attracting more patients, it's about attracting the right ones. Naren explains why depending on PPOs and price-driven advertising can actually shrink your profitability, and how practices can shift toward high-value, treatment-accepting patients who truly value dentistry. From SEO strategies that actually work to building trust with powerful patient stories and reviews, this episode breaks down a practical, modern approach to long-term practice growth.

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