ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Selling: Rational Versus Irrational Logic"
Episode Synopsis
This is important podcast because selling is both a logical and emotional for the salesperson and the prospect. Selling is never irrational with regard to how white collar salespeople should behave.
The combination of the logic and emotion is easy to explain from a consumer perspective. The consumer uses logic to say: “I want this product”. The consumer then uses emotion to choose the vendor from whom to buy the product or service.
The combination of the logic and emotion is easy to explain from a consumer perspective. The consumer uses logic to say: “I want this product”. The consumer then uses emotion to choose the vendor from whom to buy the product or service.
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