This week, Samrat sits down with Todd Sussman, Chief Strategy Officer at FCB New York, to discuss the intersection of creative strategy and data-driven insights. From his early days in CRM strategy to his leadership roles at renowned agencies like Wunderman, Grey, and McCann, and culminating in his current position at FCB New York, Todd's reflections on the ever-evolving relationship between insights and creative teams offers real insight into how storytelling can bring data to life and influence brand growth.What exactly is the importance of creativity, not just as an output but as an essential part of the strategic process? How can organizations harness audience data to drive creative breakthroughs? And how does one balance structure and messiness to foster innovation within teams? All that and more on this episode of Inspiring Insights.What You’ll Learn:How to foster better collaboration between creative and insights teamsThe role of storytelling in driving brand strategyThe balance between data, creativity, and intuition in marketingNavigating career transitions in the creative industryHow FCB New York applies data creatively to drive brand growthMentioned in this Episode:The Hathaway Eyepatch CampaignFCB New York's work with Microsoft and BudweiserAbout Todd:Todd Sussman is the Chief Strategy Officer at FCB New York, where he leverages his extensive background in CRM, digital strategy, and brand planning to drive creative excellence. Over his career, Todd has worked at top agencies such as Wunderman, Grey, and McCann, collaborating with global clients like Intel, Microsoft, and Diageo. His passion for combining data with creative storytelling has helped transform brands and launch groundbreaking campaigns.Inspiring Insights is powered by Stories Bureau.Connect with us on LinkedIn:Stories Bureau,  a creative agency focused on B2B marketing and internal corporate storytelling across media.Kory Grushka, Founder of Stories BureauSamrat Saran, Head of Client Solutions at Neuro-Insight

Ver todos los episodios