At the age of 21, she founded the shape-wear company Waist Trainer with $5,000 NZD in savings. In the first 18 months she sold over 100,000 units to over 90+ countries around the world, working with Kylie Jenner.In 2016, she founded supplement company Luxe Fitness, growing it into a million dollar global business within the first year.In December 2017, Iyia founded and launched a woman's fashion e-commerce site Bambi Boutique, and grew the social following to a combined 200,000 followers within 6 months. Bambi Boutique was sold in 2019.A serial entrepreneur, Iyia Liu is today's guest.1:08 How did she get into business and why?4:30 Expectations with her first business.7:39 Key turning point to her first big business success.9:10 Working with Kylie Jenner.11:43 Why sell the business.13:58 Key lessons.16:37 Dealing with bad publicity.19:18 Key motivation.21:54 Being a female entrepreneur.25:53 Proudest achievements.28:32 What does success mean?29:06 What have been the keys to success?30:46 Keys for others to succeed.#lyialiu #insightsintosuccess For more great content, go to:https://www.isintosuccess.comhttps://www.instagram.com/insightsintosuccess/https://www.youtube.com/channel/UCVRkDL7gZSP98vnVyZ5445ghttps://www.tiktok.com/@insightsintosuccessEmail us at: [email protected] for supporting us in our journey to find the secrets to success!

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