In this episode of the Insightly podcast, we get into the innovative ways businesses can leverage their data to enhance product offerings. Join us as we explore five strategic approaches: selling products better, identifying new product offerings, bundling products for maximum value, mapping products to customer types, and enhancing customer lifetime value. We discuss real-world examples, including Amazon’s evolution and a client’s revenue management dashboard, to highlight how data-driven decisions can transform your products and services. If you’re looking for actionable insights on using your existing data to drive innovation and growth, this episode is for you!00:00 Welcome to the Insightly Podcast00:53 Introduction to Product Offering Innovation01:33 Five Ways to Drive Innovation with Business Data04:53 Selling Products Better12:30 Identifying New Product Offerings19:33 Bundling Products for Maximum Value24:34 Mapping Product to Customer Type26:00 Enhancing Customer Lifetime Value32:25 Conclusion and Contact InformationReach out to us by sending an e-mail to [email protected] is brought to you by InfoFluency and Bondfire Strategy.

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