This episode featured Michael Blair aka Rosco No E.  Rosco talked on his process of writing his first book called "Where My Falcon's At". Which details how a first generation college graduate became the first viral marketing video rapper of the 21st century at Bowling Green State University.  We also discussed the importance of intellectual property and contracts. As well as marketing and branding techniques when using social media. Rosco described how he uses merch to promote his brand and the power of leaving a legacy for your family. Here is Rosco outlets:Book website: https://www.wheremyfalconsat.comLinkTree: https://linktr.ee/RoscoNo.EInstagram, Twitter, & Snapchat: @rosco_noeInsightful Principles Outlet's: https://linktr.ee/insightfulprinciples

Ver todos los episodios