ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "AI Is Changing How We Work — But Not in the Way Most Business Leaders Expect | EP 2"
Episode Synopsis
Generative AI is creating pressure across every line of business to move faster, scale smarter, and prove ROI — but where do you actually start? In this episode, Insight CMO Hilary Kerner shares how her team is identifying real use cases, building trust in the tools, and empowering employees to lead the transformation from within. We cover what's working (and what's not), where leaders are getting stuck, and how to think beyond content generation to find value in unexpected places. Whether you lead marketing, IT, or operations, this episode offers a practical lens on AI adoption that goes deeper than the hype.
In God we trust