When you think about your business, whether you intend to sell it or not, I think you'll agree that everyone wants their business to be more valuable. But you also want to think about longevity, stability, and things of that nature. Today's episode is a topic I've been meaning to bring on the show for quite some time. It's a topic that I talk to many companies and business owners about, regularly. It's a strategy that helps you add value to your business and allows you to think about things in a more stable environment. In this episode, we'll cover: Increasing the value of your business through recurring revenue or a subscription model Is your business profitable? Calculating your MRR (monthly recurring revenue) and the lifetime value of your customer Why the lifetime value of your customer needs to be 3 times greater than your CAC (customer acquisition cost) Calculating your Churn Rate - the number of customers/subscribers you loose every month Do you know what is your margin is?   Thanks for listening! Head over to the show notes for links and resources mentioned during this episode. SHOW NOTES: https://insidethelionsdenpodcast.com/podcast/episode25

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