Katharine Quinn never set out to run Broadway’s most innovative social media campaigns (have you SEEN "The Great Gatsby" on Instagram and TicTok?), but here she is—shaping the future of theater marketing, one viral moment at a time. In this episode, we dive into her fascinating journey from performer to director to creative brand strategist, her accidental foray into social media, and how she built a business that’s redefining Broadway marketing. We also tackle: 🎭 The reality of burnout and how she builds systems to stay creative 📲 Why Broadway has a brand problem and how she’s fixing it 🤖 AI in creative industries—opportunity or existential threat? 🏡 Running an Airbnb, voiceover work, and diversifying income as a creative 💡 Her ambitious new project: a digital-first Broadway content platform If you love theater, business, or just a good entrepreneurial story, this one’s for you! Follow Us: 📌 Follow Katharine Quinn: @itskatharinequinn (Instagram) | YouTube 📌 Follow And That’s Showbiz: @andthatsshowbiz (Instagram) | YouTube 📌 Follow David Peck: @shopdavidpeck | @itsdavidpeck (Instagram) Chapters 00:00Katharine's Early Inspirations and Education 04:36Transitioning from Performer to Behind-the-Scenes 07:32The Impact of Social Media on Broadway 10:13Broadway Marketing: A New Approach 13:19Challenges in Broadway Marketing 16:02The Misconceptions of Content Creation 17:12Managing Workload and Preventing Burnout 32:44Embracing Change and Adaptability 36:30The Importance of Diverse Income Streams 38:09Navigating the Impact of AI on Creative Industries 42:25Personal Growth and Overcoming Upbringing Challenges 52:14Innovating Broadway: A New Digital Era 58:48IDS Podcast outro.mp4

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