Cracking the affiliate vs campaign code, Finding a higher-converting audience, Facebook's reach decline, Lemon8 discovery

Inside the Click
05/09/2023 29 min Temporada 1 Episodio 3
Cracking the affiliate vs campaign code, Finding a higher-converting audience, Facebook's reach decline, Lemon8 discovery

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Episode Synopsis

Here's what we're covering in today's episode:Affiliate vs Campaign monetization (1:10)Diversification across platforms for better earnings (2:39)Facebook's algorithm changes affect external link reach. (10:14)High purchase intent audience means better conversion (14:55)Impact of external linking and app tracking (16:05)Different experiences with linking solutions like Tap to Shop and ShopMy (18:45)Introduction of Lemon8, a visual micro-blog platform. (22:30)Episode LinksLemon8 https://www.lemon8-app.com/ShopMy https://shopmy.us/homeTaptoShop https://www.collectivevoice.com/creators/taptoshop/Facebook's Transparency Site https://transparency.fb.com/Let's Connect!DM on Instagram at @insidetheclickFollow us on TikTok at @insidetheclickFOLLOW ALONGInstagram: @insidetheclickTikTok: @insidetheclickYouTube: InsidetheClickpodcastEmail at [email protected]

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