Welcome to the Inside Silverstone™ podcast, season two! In episode #35 your host, Chris Broome, interviews Professor Mark Jenkins - Business Strategy & Formula One Expert - Cranfield University School of Management. Listen as Mark talks all things F1; Bernie Ecclestone; Liberty Media; Aston Martin; Formula E; and the future of Silverstone Grand Prix. Mark also explains the inner workings of Cranfield University; the courses available to take your business to the next level; and how they're already embracing the digital future of tomorrow.    Links: Cranfield School of Management F1Professor.com Leave a review!   Don't forget to check out the Longhurst website for more great content. Would you like to appear on the podcast? Own a business or work in/around the Silverstone business or motor-sport region? Have a story or/and knowledge to share? Get in contact with Chris on [email protected], or reach out on Twitter @SilverstonePod.   ABOUT THE HOST Chris Broome is first and foremost a big tech, motor-sport, and gaming fan. So the opportunity to host a podcast focusing on these topics was too good to turn down. In his day-to-day life Chris is a Chartered Financial Planner and Fellow of the Chartered Institute of Insurers. His business, Longhurst, has a niche providing financial advice to clients and businesses who work in the tech, innovation, and engineering sectors. Their head office is located on Silverstone Park, Northamptonshire. 'A business plan without a personal plan is pointless.' 

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