In this episode, Gemma interviews Sofia Saghir - Campaigns Manager at Riot Communications, a PR agency specialising in arts, culture and entertainment. Sofia discusses the difference between delivering campaigns while working in-house vs at an agency. Also she talks about the range of coverage needed for a successful PR campaign and how the growing importance of BookTok is changing the media landscape. She shares how her career began on her book blog, along with some invaluable advice for aspiring PR and publishing professionals. Sofia's links: https://www.linkedin.com/in/sofia-saghir-5505b5230/Riot Communications: https://www.riotcommunications.com/Episode Transcript: https://otter.ai/u/HwOya2CCO8GJoznkxbKUSOQrsaY?utm_source=copy_urlHosted and edited by Gemma Jackson (SYP London Podcast Officer)Instagram @syp_londonX @SYP_UKWebsite https://thesyp.org.ukIf you have any questions about this episode or wish to partake in the show, drop us a line at [email protected]

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