What does joy have to do with healthcare?In this episode, Karina speaks with Patrick Harding, CEO & Founder of Joy, about redefining preventive care, changing behaviour, and why “joy is the serious business of heaven.”Patrick shares how he built Joy from scratch, validated the idea before writing a line of code, and why their approach boosts preventive service attendance from 3–6% to 60%.If you’ve ever wondered how purpose, technology, and human behaviour collide to build something truly impactful — this episode is for you.🎧 Listen now and discover why Joy is fast becoming one of the most talked-about ideas in preventive health.

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