Confused by all the data in your Google Ads dashboard? Wondering what metrics actually matter? In episode 18 of Inside Google Ads, Jyll Saskin Gales dives into how to evaluate your campaigns and make data-driven decisions. There's no magic answer to what a "good" ROAS is, but Jyll provides a framework for understanding profitability and setting realistic goals. You'll also learn the difference between reach and efficiency metrics, why impression share isn't everything, and how to analyze click-through rates and conversion rates to measure campaign success.Topics Covered:- How to determine a good ROAS for your business- Understanding the difference between reach and efficiency metrics- Why impression share isn't the only metric to consider- How to analyze click-through rate and conversion rate- Tips for interpreting campaign data and making data-driven decisionsYou can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleadsInside Google Ads courseBecome a Google Ads Expert with Jyll. More than 100 in-platform tutorials to take you from confused to confident. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode18Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro

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