Bid strategies are complicated. What should you do when conversions aren't the primary goal of your campaign? The answer may surprise you. In Episode 26 of Inside Google Ads, host Jyll Saskin Gales discusses Target CPM versus Maximize Clicks, Target Impression Share for Google Maps ads, and why she rarely, if ever, recommends Manual CPC bidding.You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads  Google Ads coachingWant to get Jyll's expertise working on your account? Book a call with Jyll at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode26Join us at ppc.zone!Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro

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