SummaryIn this episode of the In/organic Podcast, host Christian Hassold and guest Keith Anderson delve into the evolving landscape of data measurement, focusing on WPP's potential divestment of Kantar. They discuss the implications of this move, the importance of independent measurement in advertising, and the future of Kantar in the market. The conversation also touches on the challenges agencies face in adapting to a rapidly changing media environment and the need for collaboration and innovation within the industry.TakeawaysWPP is exploring the sale of its stake in Kantar to streamlines its business and bring more cash onto their balance sheetKantar is known for its consumer panel businesses and global footprint, WPP currently owns 40%, Bain Capital owns 60%.Independent measurement is crucial for advertisers but the capabilities on a standalone basis are becoming commodifiedThe agency business is facing significant challenges, global agencies must elevate their offerings to remain competitive in a world where clients are seeking to consolidate spend with a single global partnerChapters00:00 Introduction05:23 Understanding WPP and Kantar's Relationship09:22 WPP's Strategic Reasons for Acquiring Kantar12:46 Independent Measurement in Performance Marketing16:47 Bain's Potential Divestment of Kantar20:45 Analyzing WPP's Tech Strategy & CTO vs CPO23:54 Kantar's Potential Acquirers28:12 Agency Evolution and Collaboration in a Changing Market35:04 ConclusionConnect with Christian & In/organic PodcastChristian's LinkedIn: https://www.linkedin.com/in/hassold/In/organic on LinkedIn: https://www.linkedin.com/company/inorganic-podcastIn/organic on YouTube: https://www.youtube.com/@InorganicPodcast/featuredConnect with E19 guest, Keith Anderson on LinkedInhttps://www.linkedin.com/in/keithanderson101/Episode ReferencesWPP FGS Divestment Announcement: https://www.wpp.com/en/news/2024/08/wpp-to-sell-its-majority-stake-in-fgs-globalReuters divestment press: https://www.reuters.com/business/wpp-is-considering-sale-stake-bains-kantar-source-2024-01-10/ Hosted on Acast. See acast.com/privacy for more information.

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