38. How to Approach Servitization in the Right Way

Innovation Roundtable Insights
28/05/2019 26 min Temporada 1 Episodio 38
38. How to Approach Servitization in the Right Way

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Episode Synopsis

Ivanka Visnjic, Associate Professor at the Department of Operations at ESADE, talks about how companies should approach servitization. During the conversation she talks about the major challenges of moving towards more service oriented models and how companies should reach customer needs to create services that can serve their customers better.

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