27. Applying Design Thinking at Deutsche Telekom to Reveal Customer Needs & Predict Technology Trends

Innovation Roundtable Insights
12/03/2019 27 min Temporada 1 Episodio 27
27. Applying Design Thinking at Deutsche Telekom to Reveal Customer Needs & Predict Technology Trends

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Episode Synopsis

Stefan Kohn, Vice President of the Telekom Design Gallery sits down with us to explain how Deutsche Telekom does innovation and design thinking. Kohn discusses, among other topics, how the organization uncovers latent customer needs, how it predicts trends through technology scouting and analyzing customer behavior, and how it places focus on diverse internal teams.

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