91_This US CEO Is Betting On Europe's Cannabis Market

16/01/2024 40 min Episodio 91
91_This US CEO Is Betting On Europe's Cannabis Market

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Episode Synopsis

Michael Sassano, a former Wall Street banker turned real estate developer, is known in the US for building 16 large-scale cultivation facilities in Nevada. He left for Europe in 2019 to get a head start in the European cannabis market and launched Somai, a cannabinoid pharmaceutical company based in Lisbon, Portugal. Michael shares their strategy and readiness for Europe's impending cannabis legalization and his predictions for 2024. https://www.linkedin.com/company/somaipharmahttps://www.linkedin.com/in/michaelsassano3/
Innovating Cannabis is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected]. Portfolio:  LinkedIn   Twitter   InstagramPlease like the show to help us reach more listeners🙏🏻  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.