Today's guest is Dr. Avery Gilbert, a Sensory Scientist with roots in the luxury perfume industry. He's worked with major global brands and now brings his expertise to the cannabis space, helping companies elevate their products through sensory research and R&D.In this episode, we explore what truly defines a luxury product—beyond just price or packaging. From wine to perfume, luxury goods share common threads: craftsmanship, culture, technology, media, retail experience, and the art of blending. Cannabis brands can reach luxury status if done the right way.We'll break down these elements to understand whether cannabis can not only claim luxury status—but earn it. https://www.synesthetics.com/
Innovating Cannabis is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected]. Portfolio:  LinkedIn   Twitter   InstagramPlease like the show to help us reach more listeners🙏🏻  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ver todos los episodios