Why Most Entrepreneurs Are Doomed To Fail? How can Local Business Marketing when done well create a Google Knowledge Panel? In this engaging episode, we delve into a dynamic conversation with Dennis Yu, the CEO of Blitzmetrics and co-author of the best-selling book on social media, "The Definitive Guide to TikTok Ads." Dennis shares his journey from a nervous appearance on CNN to becoming a prominent figure in digital marketing.
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EPISODE 2
Overcoming Challenges: Dennis opens up about his experience of being called to debate Mark Zuckerberg on CNN during the Cambridge Analytica scandal. He discusses how he transformed his nervousness into an opportunity to help others by sharing his expertise. Dennis emphasizes that your perceived value comes from your associations and credibility, not self-promotion.
Building Credibility through Competitor Interviews: Dennis shares his unique strategy of interviewing competitors to build credibility, audience, and authority. He explains how this approach not only creates associations and relevance but also serves as an effective method to compile expert interviews into best-selling books.
Data-Driven Marketing: Highlighting the importance of letting data guide decisions, Dennis stresses the need to test marketing ideas rather than relying on opinions. He provides practical advice on running small-scale tests to identify the most effective marketing strategies.
Leveraging AI: Dennis discusses how AI serves as an amplifier for existing strengths rather than creating something entirely new. He advocates for identifying strong content and relationships and using AI to amplify their reach. Empathy, listening, and clear instructions are prioritized over technical skills.
Empowering the Next Generation: Dennis passionately talks about his vision to create 1 million jobs by certifying young adults in digital marketing. Through an apprenticeship model, he aims to empower young adults to learn valuable skills and work on real client campaigns. He shares inspiring examples of young graduates overhauling their family businesses and making significant impacts.
Measurement and Accountability: Dennis introduces tools like "AreyouGoogleable" to run audits and identify areas for improving online visibility. He underscores the necessity of measurement to hold marketing companies accountable and to optimize marketing efforts effectively.
Contact Information: To learn more about Dennis Yu and his initiatives, visit: https://www.blitzmetrics.com https://www.linkedin.com/in/dennisyu https://www.dennisyu.com
Tune in to gain actionable insights from Dennis Yu's wealth of knowledge in digital marketing, entrepreneurship, and leveraging AI for growth.
This episode is packed with valuable advice for anyone looking to enhance their marketing efforts and build a successful business. 
Don't forget to get a copy of "Don't Spread The Wealth": https://www.dontspreadthewealth.com

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