In this episode, Ed Farley, Partner at Newport LLC, and a seasoned brand marketing strategist, discusses the importance of purpose-driven transformation in businesses. He emphasizes the shift from traditional marketing to a consumer-led approach, where brands must connect with their customers on a deeper level. Farley highlights the role of internal influencers in driving change within organizations and the necessity of aligning brand strategies with a clear purpose. He provides practical insights on how companies can gather insights and implement purpose-driven practices to remain relevant in today's market.Chapters:00:00 Introduction to Purpose-Driven Transformation04:18 The Shift to Consumer-Led Branding07:04 The Role of Internal Influencers09:51 Eyes-In vs. Eyes-Out Marketing12:38 Understanding Purpose in Business18:09 Connecting Functional, Emotional, and Societal Purpose20:55 Transformational Insights from Healthcare23:34 Practical Steps for Internal Influencers26:25 The Importance of Authentic Purpose29:14 Conclusion and Call to ActionMore About Ed:Ed Farley is a transformational brand marketing leader with over 30 years of experience driving growth for Fortune 100 companies, global nonprofits, and entrepreneurial organizations across industries including consumer goods, healthcare, financial services, and government communications. He is recognized for connecting high-level brand strategy with actionable marketing plans that deliver measurable results, from repositioning enterprises and refreshing global identities to launching multichannel campaigns in the U.S., Brazil, China, and Western Europe. Fluent in Portuguese and experienced in forging strategic partnerships with leading sports and entertainment properties, Ed helps businesses bridge vision and execution through strategic brand positioning, integrated marketing communications, and organizational leadership to enable scalable, sustainable success.Links:https://newportllc.com/https://www.linkedin.com/in/edward-farleyjr/Thanks for checking out this episode of innovate ON purpose. Learn more about Matt Mueller here:1. Website: https://themindfulinnovator.com2. LinkedIn: https://www.linkedin.com/in/mattmuellerinnovation/3. Facebook: https://www.facebook.com/Matthew.F.Mueller/4. Instagram: https://www.instagram.com/mattmuellerinnovation/5: Twitter: https://twitter.com/MattMuellerInv86. TikTok: https://www.tiktok.com/@mattmuellerinnovation

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