In this episode, Ray Ives discusses the underdog mentality and how it can be applied to innovation in the consumer packaged goods (CPG) industry. He defines the underdog as someone who sees higher potential and is unwavering in their resourcefulness. Ray shares his personal journey of starting as an underdog and working his way up to a senior VP position. He emphasizes the importance of self-assessment, celebrating small victories, and building self-confidence. Ray also discusses the challenges of innovation in the CPG industry and the need for a visionary mindset. He concludes by encouraging listeners to embrace discomfort and be open to change.TakeawaysEmbrace the underdog mentality and see it as an opportunity for growth and higher potential.Celebrate small victories and use them as motivation to achieve bigger wins.Take an internal assessment of your skills and accomplishments to build self-confidence.Innovation in the CPG industry requires a visionary mindset and the ability to borrow ideas from other industries.Learn more about Ray Ives here:LinkedIn: https://www.linkedin.com/in/ray-ives-executive-vp-sales/Website: https://rayives.com/Book: https://www.amazon.com/Pen-Underdog-Ray-Ives-ebook/dp/B0BHB5T3G4Thanks for checking out this episode of innovate ON purpose. Learn more about Matt Mueller here:1. Website: https://themindfulinnovator.com2. LinkedIn: https://www.linkedin.com/in/mattmuellerinnovation/3. Facebook: https://www.facebook.com/Matthew.F.Mueller/4. Instagram: https://www.instagram.com/mattmuellerinnovation/5: Twitter: https://twitter.com/MattMuellerInv86. TikTok: https://www.tiktok.com/@mattmuellerinnovation

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