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Listen "Quick POV: YouTube Shorts"
Episode Synopsis
On this episode, I offer up a quick POV: YouTube Shorts.
Why YouTube Shorts?
YouTube wants Shorts to help boost long-form videos, not to be a ‘new TikTok’
YouTube still sees value in its long-form videos and will not be removing this
Want Shorts to be a way for creators to reach a new audience who may then become more regular viewers of their long-form content
Its ability to convert viewers into subscribers for your channel
Shorts also help you to navigate YouTube’s algorithm because your channel will see an increase in engagement, one of the key ranking factors for how YouTube prioritizes content
The increase in engagement is because YouTube is favoring Shorts right now
Why YouTube Shorts?
YouTube wants Shorts to help boost long-form videos, not to be a ‘new TikTok’
YouTube still sees value in its long-form videos and will not be removing this
Want Shorts to be a way for creators to reach a new audience who may then become more regular viewers of their long-form content
Its ability to convert viewers into subscribers for your channel
Shorts also help you to navigate YouTube’s algorithm because your channel will see an increase in engagement, one of the key ranking factors for how YouTube prioritizes content
The increase in engagement is because YouTube is favoring Shorts right now
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