On this week's Influential Barbecue, I chat with Matt Rose, the personality behind Matt Out Back.We both started out barbecue "influencing" journey, and it has been so fun to watch him flourish and grow with his account, as he is truly just himself. We chat about what it takes for a smaller account to gain credibility and build an audience, as well as what types of partnerships you might expect while trying to grow.In this episode you'll learn:Why you shouldn't be an a**holeWhat it's like growing as a smaller accountWhy you should lean in to your personality with your contentLINKSMatt RoseInstagram: @matt.out.backBarley & SageResources for Food Blogging and Social Media: https://www.barleyandsage.com/category/resources/Influential BarbecueFollow @InfluentialBarbecue for regular podcast updatesFollow @TheBackyardBrisket for regular barbecue contentThis podcast was created with help from The Pod Cabinwww.thepodcabin.comLove the podcast? Leave us a review!

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