#10: Lisa Ferkul - Director & Head, Canadian Sponsorship Marketing at Scotiabank

Influencers of Sponsorship Marketing - a Roth Revenue Podcast
18/03/2019 43 min
#10: Lisa Ferkul - Director & Head, Canadian Sponsorship Marketing at Scotiabank

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Episode Synopsis

This episode features Lisa Ferkul who is Director, Hockey Sponsorship at Scotiabank. Lisa shares insights into the landmark Scotiabank Arena deal and how it is much more than a name on the side of a building. We also discuss sponsorship marketing trends and Lisa offers great professional development advice.

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