Tired of the "do more with less" grind that burns out your best people? In this episode of the Influence & Growth Mastery Podcast, Tonya Gossage sits down with business psychologist and strategist Lee Walker to unpack his proven People + Process = Profit framework — a people-first leadership model that helps CEOs scale sustainably. This deep-dive conversation explores how people strategy, operational systems, and culture intersect to drive sustainable business growth. Lee shares real-world strategies for optimizing teams, improving processes, and transforming your people strategy into your biggest profit driver. If you're a founder or CEO ready to scale without burning out your top performers, this episode gives you the blueprint to grow your business with clarity, confidence, and culture. TIMESTAMPS: ⏰ 00:00 Introduction to People-Centric Business Growth ⏰ 01:09 Meet Lee Walker: Business Strategist Extraordinaire ⏰ 02:41 Scaling an Accounting Firm: A Case Study ⏰ 04:31 The Importance of People Strategy ⏰ 05:23 Motivating Innovation in the Workplace ⏰ 07:39 Challenges in Corporate Mindset ⏰ 10:21 The People Advisory Framework ⏰ 17:38 Mindset and Leadership ⏰ 19:50 Implementing Change in an Accounting Firm ⏰ 25:31 Early Company Structure and Communication ⏰ 25:48 Challenges of Scaling Up ⏰ 26:20 Supporting Small Businesses ⏰ 27:35 Importance of SOPs and Communication ⏰ 30:21 The Why Behind Policies ⏰ 41:03 Employee Contentment and Loyalty ⏰ 49:40 Final Thoughts and Recommendations In this masterclass, you will discover: ✅ The "People + Process = Profit" Formula: How to stop seeing your team as a cost center and start treating them as your primary profit driver. ✅ Are You Punishing Your A-Players?: A critical look at how most companies disincentivize innovation and burn out their top talent. ✅ The "Great Employer" Identity: The simple (but profound) mindset shift you must make every day to attract and retain the best people. ✅ The 3 Pillars of a Great Asset: Why you need to develop your team's Tool Set, Skill Set, and Mindset to achieve sustainable growth. ✅ The "Snippet King" Method: A real-world example of how creating simple tool efficiencies can transform your team's capacity. ✅ The Ultimate Leadership Reframe: Why the fear of "What if I train them and they leave?" is less dangerous than "What if I don't, and they stay?"   Connect With Lee Walker: 🤝 LinkedIn: https://www.linkedin.com/in/lee-walker-ms-shrm-cp-66a3b8b0/ 🔗 Instagram: https://www.instagram.com/dailydriverconsulting/ 🤝 Tik Tok: https://www.tiktok.com/@dailydriverconsul 🔗 Facebook: https://www.facebook.com/profile.php?id=61569368444069   Connect With Tonya Gossage:  🔗 Alignable: https://www.alignable.com/little-rock-ar/gossage-consulting-llc  🔗 LinkedIn: https://www.linkedin.com/in/tonyagossage/  🔗 Website: https://www.gossageconsulting.com/  🔗 Join The Power Connectors: https://www.thepowerconnectors.org/join #Leadership #BusinessGrowth #CEO #CompanyCulture #OperationalExcellence #Founder #PeopleStrategy #Scaling #HR #Profit  

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