Indonesia's long tail "fragmented trade" of mom & pop's, warungs etc. can be 50-80% of sales for big CPG companies like Unilever & P&G. However, reliable insights into the "sell-out" of a product to the ultimate customer are nearly impossible to achieve, given the labyrinthine distribution networks and low levels of digitization at the retail end-points. Philipp Stegmann, founder of eyos, discusses how the company; which is the product of a merger with London-based RetailTech platform yReceipts; delivers actual actionable insights at point-of-sale to prevent inventory stock-out's, enable timely promotions, and otherwise drive significant supply chain efficiencies. 

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