In this episode of Indie Filmmaking: Truth and Reality, host Jeff Deverett sits down with industryveteran Jack Sheehan, President of Archstone Distribution, to break down the real-world challenges of getting independent films sold and seen. Jack shares his 15+ years of experience navigating the global distribution landscape — from film festivals to streaming platforms — and offers candid insights on what makes a movie marketable in today’s rapidly shifting industry.Together, they discuss the changing economics of indie filmmaking, the role of sales agents vs. distributors, and the harsh truth that most indie films never recoup their costs. Jack also dives into the impact of AI in low-budget filmmaking, how filmmakers can find the right partners, and why planning distribution before production is critical. Whether you’re a first-time filmmaker or a seasoned pro, this conversation delivers a grounded look at the business side of the art form — and how to survive it.Key Takeaway: Passion drives indie filmmaking, but strategy and realistic expectations keep you in the game.

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