#7 From Self-Serve to Sales-Led: Candu’s Bold Strategy Pivot

Indie Board Session
23/09/2025 56 min
#7 From Self-Serve to Sales-Led: Candu’s Bold Strategy Pivot

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Episode Synopsis

In this episode of Indie Board Session, two SaaS founders break down how AI is forcing a rethink in content creation, GTM, and marketing strategy:Jonathan Anderson, CEO of Candu, a no-code UX editorRiccardo Montis, Founder of Dealshake, a performance marketing agencyHere’s what we cover:How B2B tools can supercharge audience targetingWhy and how Candu ditched self-serve and went sales-ledHow marketing teams are being restructured in today’s hyper-competitive landscapeIf you are leading content, growth, or product, this episode is packed with practical insights and sharp founder takes from the front lines.Hosted on Ausha. See ausha.co/privacy-policy for more information.

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