In a historic moment, the Big Ten championship game between Indiana and Ohio State set records as the most-watched conference title game ever, with nearly 20 million viewers tuning in. This impressive viewership not only marked it as the third most-watched non-bowl college football game of all time but also as the most-watched conference championship game across all networks this season. The high viewership numbers highlight the significant interest in college football, especially when powerhouse teams like Indiana and Ohio State compete. These figures are crucial for the Big Ten conference, as they are considering a revenue distribution model that isnt entirely equal and sixty percent of television revenue will be distributed based on a weighted five-year average of viewership. Indianas growing appeal is evident, as their games against Oregon and Penn State drew substantial viewership, suggesting a rising profile for Indiana football and a broader interest in Big Ten matchups. The continued high viewership underscores the immense popularity of college football and its significant value to broadcast networks.The Daily News Now! - Every city. Every story. AI Powered. Hosted on Acast. See acast.com/privacy for more information.

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