ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "A Busy week in Email"
Episode Synopsis
Email Industry Update: June 2025 - Major Acquisitions, AI Integration & Security Changes
The email marketing world is buzzing with major developments! This week brought us three huge industry conferences, game-changing acquisitions, and important security updates that every email marketer needs to know about.
🔥 Key Highlights:
Major Acquisitions: Constant Contact acquires Moosend to expand globally, while Cakemail buys Leadfox for AI capabilities
AI Revolution: New AI-powered email production pipeline cuts production time by 75%, but human oversight remains critical
Security Tightening: Orange.fr drops spam complaint threshold to 0.6% (soon 0.3%), following Google/Yahoo standards
Strategy First: Industry leaders emphasize foundations over fads - "focus on impact, not inbox metrics"
🚨 Critical Security Alert: Millions of domains exposed due to SPF misconfigurations from major providers like Microsoft and Google - researchers successfully spoofed 26,000+ domains for just €30!
What This Means for You:
Stricter deliverability standards are coming
AI tools can boost efficiency but need human review
Email security has never been more important
Strategic thinking trumps tactical quick fixes
Whether you're an email marketer, deliverability specialist, or business owner using email marketing, these changes will impact your campaigns. Stay ahead of the curve!
#EmailMarketing #EmailDeliverability #EmailSecurity #AI #DigitalMarketing #MarketingStrategy
The email marketing world is buzzing with major developments! This week brought us three huge industry conferences, game-changing acquisitions, and important security updates that every email marketer needs to know about.
🔥 Key Highlights:
Major Acquisitions: Constant Contact acquires Moosend to expand globally, while Cakemail buys Leadfox for AI capabilities
AI Revolution: New AI-powered email production pipeline cuts production time by 75%, but human oversight remains critical
Security Tightening: Orange.fr drops spam complaint threshold to 0.6% (soon 0.3%), following Google/Yahoo standards
Strategy First: Industry leaders emphasize foundations over fads - "focus on impact, not inbox metrics"
🚨 Critical Security Alert: Millions of domains exposed due to SPF misconfigurations from major providers like Microsoft and Google - researchers successfully spoofed 26,000+ domains for just €30!
What This Means for You:
Stricter deliverability standards are coming
AI tools can boost efficiency but need human review
Email security has never been more important
Strategic thinking trumps tactical quick fixes
Whether you're an email marketer, deliverability specialist, or business owner using email marketing, these changes will impact your campaigns. Stay ahead of the curve!
#EmailMarketing #EmailDeliverability #EmailSecurity #AI #DigitalMarketing #MarketingStrategy
More episodes of the podcast Inbox Intel: from emailexpert
The week that was in email, July 27
27/07/2025
The Week in Email Marketing
20/07/2025
The Big Sunday Session
13/07/2025
The Sunday Session
06/07/2025
Inbox Intel: The Overdue Edition
30/06/2025
Inbox Intel: Never standing still
03/06/2025
A Pilot Episode
22/05/2025
In God we trust