Phillip Rivers is founder and CEO of Go Tetra, a messaging agency that specializes in email marketing. On today's episode of ITS, Phil and Ali talk about email marketing, why it's re-emerging as an important communications channel, why it often remains underused, and how businesses can hit the sweet spot of consistent communication without annoying their consumers.In the Sauce is powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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