What happens when you actually listen to 1,000+ customers before scaling a brand?In this episode, Black Wolf Co-Founder Sam Lewkowict shares how he turned direct customer insight into one of the most operationally disciplined and product-focused men’s grooming brands in the space.We cover:- Why better product, not better marketing, is the CPG moat- The real reason they launched grooming devices (and what didn’t work)- How DTC, Amazon, and retail actually work together- Why sending emails that link to Amazon isn’t crazy (it’s smart)- What AI will change for CPG operators, and what it won’tSam is sharp, honest, and refreshingly clear on what it takes to build a sustainable brand in 2025.🎧 If you care about margin, distribution, and product-first growth don’t miss this one.

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