In this episode, Brad Plock of WRK Marketing shares the frameworks and playbooks he uses to help brands get unstuck and scale sustainably. We talk about:Why a “good” ROAS in 2025 depends on margins, contribution dollars, and payback windowsHow to diagnose a mid-seven-figure brand that’s plateaued, from MER vs. CAC splits to repeat revenue driversCreative frameworks that actually move the needle like persona-led landers and raw UGC review adsThe surprising power of retention campaigns on Meta to double repeat revenueWhere AI adds leverage in ad creative, landing page congruency, and ops; and where humans still matter mostReal-world examples: growing an internal brand from $0 to $1.5M in six months, and helping clients leap from $150K to $700K/monthIf you’re operating a DTC or CPG brand, this episode is packed with practical tactics, financial discipline, and a few hard truths about what really works in eCommerce today.

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