Today on In Plain Cite, we explore the integration of social media into medical communication strategies, addressing how social media serves as an "additional channel" in publication planning, enabling the rapid dissemination of critical scientific data to healthcare professionals. Our guests, Leslie Rotz of Fingerpaint Medical and Amanda Solis of Pfizer,  also discuss some of the challenges of social media, including managing the increasing volume of medical information and stringent compliance concerns. Listen to gain practical insights into the organizational "who" of social media, from dedicated omnichannel teams to leveraging corporate channels or empowering authors. For those looking to start social media efforts, our guests outline a stepwise approach emphasizing audience insights, strong compliance partnerships, and conducting baseline assessments.  To join ISMPP, visit our website at https://www.ismpp.org/ 

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