Jason Hennessey, from Hennessey Consulting, an INC 500 award-winning legal digital marketing agency, joins Grace and Liel for an off-page SEO conversation.Jason reveals his reverse engineering methodology and what it takes to implement it. He explains which backlinks get the most value and how you can make decisions about where you should aim to get links for your website. From Google Search Console to free PR, Jason shares insights that every law firm should be leveraging amidst the Coronavirus crisis. He explains why we should think twice before making any abrupt decisions about your digital marketing strategy that could end up setting you back years of marketing work and investments.If figuring out off-site SEO for your law firm has been something you haven't been able to demystify, then this episode is for you.Resources mentioned in this episode:Video How Law Firms Should Respond To Coronavirus (COVID-19) From A Marketing Perspective - With Harlan Schillinger, Alex Valencia, Co-Owner of We Do Web Content, and Jason HennesseySEMrushAhrefsMajesticYouTubeVimeoLAW.comVocus PRPR NewswireWant to share your story, ask a question, or share your comments about the podcast

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