In this episode, Andrew Davis and Chris Branch discuss the influence of generative AI on comedy and the value of writing and copywriting. They explore the role of editing in copywriting and the importance of writing skills in content creation. The conversation also delves into the redefinition of roles in the creative pipeline and the combination of writing, delivery, and marketing in comedy. They highlight the limitations of Gen AI in marketing and the impact of technology on vocabulary and copywriting. The episode concludes with a reminder of the power of copywriting and AI, as well as the importance of being an editor.

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