Get the book here:EU: http://amzn.to/2lxOiMsUS: http://amzn.to/2mcpY6KThe most common charisma myth is that you either have it or you don't. Which is unfair since charismatic individuals often make more money. It determines if you are seen as a leader or a follower and it's critical in business. Anyone can learn to be charismatic by learning a set of non-verbal behaviors. Body language plays a big part in charisma, so it's really important to get your internal state right, since we can't micro manage all our body language consciously. Charisma can be broken down to three main components: Presence, power and warmth. What kind of charisma we will present depends on those three components. We can alternate between: Kindness charisma, visionary charisma, focus charisma and authority charisma. We can also blend the charisma styles together. We should adapt our charisma style depending on the situation at hand.

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