As a productivity enhancement tool, generative AI helps solve complex problems rapidly. It scans vast amounts of data to produce insights that traditional methods would take far longer. ChatGPT, for instance, works with complex algorithms to produce information and unlike traditional AI systems, that stick to pre-set rules, it can create something new by examining patterns within existing data sets. A well publicised application of generative AI is in language processing. It can construct original text or dialogue. ChatGPT, has the capacity to generate human-like responses to text prompts and is consequently ideal for chatbots as a customer service tool. But the applications of generative AI are several, as this podcast explains.

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