Marketing leather to the consumer – Real Leather, Stay Different

31/08/2021 27 min Episodio 47
Marketing leather to the consumer – Real Leather, Stay Different

Listen "Marketing leather to the consumer – Real Leather, Stay Different"

Episode Synopsis

Stephen Sothmann, President of the Leather and Hide Council of America and Tim Lewis, Business Director of creative, marketing and PR specialists, gt&i discuss what’s behind the Real Leather, Stay Different marketing campaign to promote leather as a material to consumers in ILM’s latest ‘View from the Top’ podcast.