Episode Synopsis "START WITH WHY ep 2 - The Golden Circle."

In this episode we will discuss about the golden circle. Golden circle is a three layered concentric circle which forms the base of the book. Golden circle is the mantra of success and in this chapter Sinek explains that all great organisations and leaders have one primary element in common: they start and focus first on explaining “Why” their thinking matters. He explains that people don’t buy what you do, they buy why you do.  click on this link to see the diagram of golden circle : https://images.app.goo.gl/cSX9jcAZiZmPdwvR6

Listen "START WITH WHY ep 2 - The Golden Circle."

More episodes of the podcast Igniting Ambition

• START WITH WHY ep 4 - CLARITY, CONSISTENCY AND DISCIPLINE.
• START WITH WHY ep 3- Understanding Customers and Companies
• START WITH WHY ep 2 - The Golden Circle.
• START WITH WHY ep 1 - Manipulation vs Inspiration
• START WITH WHY ep 0 - intro