Keith Jones - The Power of Community in Branding

21/10/2024 35 min Temporada 4 Episodio 1
Keith Jones - The Power of Community in Branding

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Episode Synopsis


In this conversation, Doug Jones interviews Keith Jones, an entrepreneur who shares his journey from the corporate world to creating impactful social initiatives. They discuss Keith's involvement in Bumrun, a creative campaign to raise awareness for colon cancer, and how his upbringing influenced his entrepreneurial spirit. Keith elaborates on his transition to social impact work, the founding of Brand Van, and the importance of crowdsourcing creativity for charitable causes. He emphasizes the significance of leadership, taking action, and focusing on making a difference in the world.takeawaysBumrun creatively addresses colon cancer awareness through humor.Upbringing plays a crucial role in shaping entrepreneurial mindset.Transitioning from corporate life to social impact can be fulfilling.Brand Van aims to uplift charities through design and creativity.Crowdsourcing can effectively mobilize creative talent for good causes.Leadership involves inspiring others to take action.Focus on fixing one thing to make a difference.Every action taken can lead to further opportunities.Creativity should be leveraged to solve societal issues.Community engagement is essential for impactful branding.Chapters00:00Introduction to Keith's Entrepreneurial Journey01:27Foundational Influences and Early Creativity04:25The Corporate Pivot: A Life-Altering Decision10:43Launching Brandvan: A New Purpose17:24Building a Community of Creatives21:55Advice for Young Entrepreneurs25:02Innovative Branding for a Serious Cause29:04The Future of Social Impact Organizations32:50Creative Inspirations and Recommendations