In this episode, our hosts Serita Cox and Trinity Cuevas interview Neil Welsh, Founder & CEO of Silverback Strategies. The conversation covers:Silverback as one of the hottest social and digital media marketing firms in the US.What exactly a social and digital media marketing firm does.How does Silverback get its data and performs research. Collecting data on people from the various social media platforms.Neil expands on working with great people and a great team at Silverback.Success is defined by finding something you are passionate about and do it every day.Everything if life should be looked at as an experience.Targeted advertising to the consumer; getting the product in front of them.Neil shares what skill sets you need to do his job.Final thoughts from Neil: failure is part of the process.

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