If Prices Could Talk

Por: Holden Advisors
Welcome to If Prices Could Talk, the podcast where we explore the strategies and tactics that drive effective pricing, sales, and negotiations in B2B.


Join us for candid conversations with thought leaders and industry experts as we dive into what’s working, what’s changing, and how to build and sustain pricing power in today’s markets. We’ll explore tactical approaches to value-based pricing, improving sales effectiveness, and best practices for negotiating with backbone.
45 episodios disponibles

Latest episodes of the podcast If Prices Could Talk

Why price changes fail 13/01/2026
Value selling in the age of AI with MG Gurbaxani, CEO of Cuvama 17/07/2025
How to break out of the cost-plus pricing trap 10/07/2025
AI price wars and the new rules of SaaS differentiation 26/06/2025
Leading sales teams to protect value in high stakes negotiations 12/06/2025
What autonomous cars are teaching us about pricing power 06/06/2025
Pricing power lessons from Klarna, Foot Locker, and Airbnb 22/05/2025
The CEO's pricing dilemma with Chris Anderson 08/05/2025
B2B lessons from OpenAI, tariffs, and the $20k EV truck 01/05/2025
Pricing with confidence in a fear-driven market with Scott Leick, RhythmScience 23/04/2025
Negotiating with backbone and AI with Josh Read, IDVerse 17/04/2025
Surviving tariffs and market volatility 14/04/2025
Leading through change with Kelly Nagel 11/04/2025
How usage-based pricing is reshaping revenue models with Adam Howatson, LogiSense 03/04/2025
The future of enterprise buying: B2B meets B2C 26/03/2025
Southwest's loyalty shift, Pepsi buys Poppi, and Walgreens' move to private equity 20/03/2025
Navigating pricing complexity with Josh Lowe, NAPA Auto Parts 05/03/2025
How Ferrari became Europe’s most valuable car brand 27/02/2025
How to drive industrial growth and value with Per Ohstrom, Chief Outsiders 21/02/2025
The economics of Super Bowl commercials 13/02/2025
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