In this episode, Margaret Manning talks about how business communities are engaging with their employees and clients during this time of major upheaval. She looks at how they are addressing virtual and local contact channels and how by changing the word customer or client to our community they can engage and create very strong connections.Margaret believes that by listening and truly understanding their community business can make agile and innovative pivots. This key learning can ensure businesses remain connected to their community and avoid making any changes that have the potential to backfire. 

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