Customer-centricity in Marketing with Shanice Daeche, CMO at Florence

17/01/2024 42 min

Listen "Customer-centricity in Marketing with Shanice Daeche, CMO at Florence"

Episode Synopsis

Customer focus is the central thread of this wide-ranging episode, as CMO Shanice Daeche talks about her strategy for health sector startup Florence, the importance of challenging barriers in marketing, and how closeness with customers unlocks opportunities for growth.